Skip to content
Riffle & Reel

Disclosure

Affiliate Disclosure

How this site makes money, and the structural reason affiliate commission cannot shape a ranking here.

By Brijon M. · Last reviewed October 6, 2026 · How we choose

The short version

Riffle & Reel earns a commission when you buy something through a link on this site, at no extra cost to you. You pay the retailer's normal price; the retailer pays us a percentage. That is the entire business model — there is no paid advertising on this site, no sponsored posts and no subscription.

As an Amazon Associate we earn from qualifying purchases. The site's Associates tracking tag is `ml-rifflereel-20`, and you will see it appended to the destination of any product link you follow.

Why commission cannot change a ranking on this site

Most disclosure pages ask you to trust an assurance. Here is the mechanism instead.

Every product link on this site goes to Amazon, under one Associates tag. There is no brand-direct program, no CJ advertiser and no Awin program in play. Because the commission rate is effectively identical whichever product we recommend inside a category, moving a product from fourth place to first place does not change what we earn. The incentive to distort a ranking is not resisted here — it structurally does not exist.

That is a genuinely stronger guarantee than a promise, and it is worth knowing the limit of it: it holds precisely as long as the site stays Amazon-only. If we ever join a program that pays differently, this page will say so, with the program named, before the first link changes. We would rather lose the argument than quietly weaken it.

What we never do

  • We do not sell placements. No brand can pay to appear on this site, to be ranked higher, or to have a competitor removed.
  • We do not accept payment for a score or a review, and no brand sees a page before it publishes.
  • We do not publish fabricated reviews, testimonials or ratings. There are no customer reviews on this site at all — not aggregated, not quoted, not invented to fill a layout.
  • We do not publish prices, so we cannot be accused of advertising a price a retailer will not honor. Every product shows a live-price link instead.
  • We do not write about products we cannot verify as currently sold. Several products that came up in research were left off the site for exactly this reason.

What we are not

MadGrey LLC is a publisher, not a retailer. We do not sell gear, hold stock, process payments, or handle returns. If something you bought through a link here arrives damaged or does not fit, the retailer is the party who can help you — we have no access to your order and no way to see that you placed one.

Nothing on this site is professional safety advice. Wading moving water carries real risk; the wader and boot pages explain what the gear does and does not do, but the judgment on any given day is yours.

Questions about this

Ask. Mail goes to contact@riffleandreel.com and reaches the owner directly. If you think a link on this site is inadequately disclosed, that is worth telling us and it will be fixed.